FR3POKER

We have been anticipating a huge surge in mobile online gambling popularity and this means we shall also be seeing a surge in the amount of online Casino Bet operators offering these services, if they have not gone live with them yet or updating them if they have. StanJames.com offers sports betting, casino, poker and games online and is launching a new upgraded integrated sports betting product with mobile by developer Mobenga. We will see this being rolled out in the second quarter of 2011! They have identified “mobile betting” as a key are for additional growth during 2011, which is basically the same news as we have been seeing just about every online gambling outlet.

Sports betting contributed the largest growth vector of any form of mobile gambling for 2010 – hopefully for operators this means the customer has caught on and growth will become exponential. Mobenga has already got brands such as Paddy Power, Unibet, NordicBet, Betclic, Tote Tasmania, Atlantisbet and Probability up and going advanced mobile in terms of smart phone applications. In fact they have helped Paddy Power launch three mobile applications so far. Mobenga is also Swedish and Stan James uses Net Entertainment software for their online casino – these developers are also from Sweden.

Comments from Stan James cited that the updated mobile service is an extension of their live in-play and sports book betting product and will interface with the latest range of smart phones and mobile handsets. Sports content includes statistics, live scores, live-in-play betting and news for football, horse racing and other sports too. The point of the Mobenga partnership with Stan James is to attempt to replicate their online offering as a complete mobile solution.

Mobile sports bettors tend to be a slightly different animal to the typical online casino player and therefore require a specific product. It is safe to say that most sports bettors have access to playing online, satellite TV and all the gadgetry that goes with placing an online bet. In many instances however sports bettors are very social animals too and spend more time out at the tote, the pub or the match in the company of their friends, than in from of their TV or PC. Availing them the convenience of simply picking up their smart phone and placing a bet, means they don’t have to be bothered with any of the normal paraphernalia of specifically placing a distance bet online.

The more avid fans are, the more information they want at their fingertips. Sports betting is not a random activity, the more informed a bettor is, the better his/her chances of winning will be and this can reach quite substantial levels of complexity. There are all kinds of things to consider, even up to and including post-match analysis. The Stan James/Mobenga solution has considered all of these factors and more and will offer a comprehensive portfolio for the armchair bettor or the player who wagers when constantly on the move. Customers are to be provided with an exciting experience and international mobile sports content.